Facebook makes it possible for companies to showcase their products and services to targeted prospects more effectively and take their online presence to the next level. However, many businesses are struggling to get the results they want from Facebook marketing despite having spent large amounts of money. With that said, make sure you don’t fall […]
As businesses of all sizes continue to adopt more apps and tools, the amount of available data grows exponentially. However, not all of that information is important or even useful. It’s critical that as you collect more data you keep it organized and relevant. The collection process is the best place to start. Before we […]
These days, the security of various IT systems is constantly being called into question. From attacks on mobile devices to ever-increasing types of malware, many businesses are struggling to stay on top of their security. One of the best ways to stay protected is to be aware of common cybersecurity issues. To that end, here […]
Forward-thinking companies are turning to a hybrid mix of cloud services for the combined benefits of both public and private clouds. According to the 2019 State of the Cloud Report by RightScale, enterprises with a hybrid cloud strategy have grown 58% in 2019, which means that enterprises now recognize how versatile a hybrid cloud model is as support for their IT environments.
Businesses can benefit a lot from implementing a VoIP solution. However, without proper management and IT support for VoIP, you may see a negative impact on your productivity. You’ll experience limited communication from both customers and employees, especially when it comes to mobile or remote workers. The challenge is how you can expand your VoIP […]
Having a Google Analytics account is a no-brainer if you want to track your business’s website traffic. But how do you know if those visitors are engaged with your website content or just bouncing the second they hit your homepage? A key metric is engagement, which is as important as traffic. Here’s how to track […]
If you want to use Microsoft Office in your company, you can either purchase Microsoft Office 2019 or sign up for the cloud-based version, Office 365. Both versions contain many of the same standard features, but how are they different from each other and which one is more suitable to your needs? What is Microsoft […]
Small- and medium-sized business owners have a lot to do. Aside from managing their staff, exploring new opportunities for growth, and keeping clients happy, they have to oversee investments in new technology. Being busy, they can easily commit mistakes when choosing the right IT solution. Here’s a list of common IT investment missteps that owners […]
Technology enhances daily business activities by speeding up production processes, making customer encounters better, and keeping business data safe. However, it can also become a stressful and expensive problem when it doesn’t function well.
When IT solutions underperform, it causes a rippling effect on a company’s productivity and efficiency.
Current trends show that personalized interactions help establish a business’s persona or identity with prospective customers. This makes the business more relatable and therefore more attractive to more consumers. To use this opportunity properly, social media managers should know how to keep their wits together, especially in the face of negativity online. Read on to […]